A lot of businesses enlist celebrities to advertise their products. By doing this, they are persuading you, the consumer, to buy their products by showing you beloved celebrities, like Ellen, to sponsor their products. If Ellen is using these beauty products, then they must work, right? Wrong, they are about as useful as the cheaper products. The only thing better with this product is the business’s profit off of the consumer, making this an important business tactic for the up and coming business owner.
